Truefeedback BlackStar is Live!
In March 2020, a new roadmap was published to specify the features to be provided for the application and infrastructure by Truefeedback. In the new road map, it is planned to create an ecosystem to transform user data into profit, with the principle of “Your data is your gain”. Accordingly, it is aimed to develop TrueFeedBack (TFB) as a blockchain-based data collection and analysis platform.
Through the work done with the expansion of the software team, the TrueFeedBack BlackStar version was launched in November 2020. With the BlackStar version, event, advertising, news, game, and shopping features have been added to the application in addition to the survey and task features. Options have also been provided to enable users to conduct their own surveys and evaluate their activities on their own.
The BlackStar version is intended to increase the number of users and keep its users active through its new features. The increase in the number of users will make a significant contribution to analyzing the gigantic amounts of data to be collected and turning it into commercial gain. With this gigantic data analysis, it will play an important role in enabling companies to make the right decisions on increasing their profitability by obtaining the opinions of consumers about their products and services. In the new TrueFeedBack roadmap, an advanced gigantic data analysis platform has been designed. The platform will be operational in the last quarter of 2020. By means of the platform, the information obtained from the surveys that users participated in, the advertisements they watched, the news they read, the game they played, and the tasks they performed will be evaluated using different analysis algorithms and then transformed into meaningful results.
With the BlackStar version, it is planned to save and analyze the data on the blockchain network. Data collection will be transparently guaranteed to the companies, institutions, or people requesting data on the blockchain platform. In addition, it will be possible to deliver the data to requesters transparently again, in such a way that users are awarded with TFB tokens in return for their data. Basic statistical and estimation analyses as well as various tools intended for profile analysis, segment analysis, sector analysis, etc. can be run on the platform.
The new features in the BlackStar ecosystem work in a cycle set up with TFB tokens. The function of TFB tokens in this cycle has been designed in such a way as to raise the value of TFB tokens. The scenarios in the operation of the features are as follows:
Survey: Surveys are data collection modules used by companies to get the opinions of consumers about products or services, by a political party to get the public opinion, or by an academician to collect the necessary information in an academic study that he/she can quickly evaluate. With the BlackStar version, users have the opportunity to perform their own surveys and evaluate the results on their own. Users’ ability to perform their own surveys particularly makes it possible to collect large amounts of data on a great variety of topics on the platform. Users can create a maximum of 3 questions for their own surveys and a maximum of 4 options for each question. For more numbers and types of questions, users can create surveys professionally on the platform and can analyze their results in detail. Companies or institutions organizing the survey distribute TFB tokens to users in return for their participation.
Task: Tasks can be defined for users for activities including auditing companies’ branches independent of geography, gaining new users, and marketing. For example, a company that wants to increase the number of its social media viewers can buy TFB tokens to distribute awards to users in return for the performance of a range of tasks such as following Twitter accounts, following Instagram accounts, and subscribing to Telegram channels. In another example, a company that has stores in more than one city can define tasks such as the inspection of the cleaning status of branches, behaviors of their personnel towards customers, and the shelf arrangement of products. In the TrueFeedBack application, rewards are obtained only when the tasks are performed correctly at certain time intervals only by neutral users in the determined city, who are real people unaware of each other.
Advertisement: A company that wants to give an advertisement buys TFB tokens to have its advertisement published, in accordance with the profile determined on the application (gender, age range, income status, field of interest, education status, parental status, location, etc.). The purchased TFB tokens are sent to users’ applications in exchange for advertising views. Thus, the viewing of advertisements is guaranteed. Since the users are real people, in cases such as where an increase is targeted in the number of users of a website, natural traffic based on desired real people is achieved.
Event: Users can instantly evaluate the opinions of the participants about any event (meeting, conference, lecture, presentation, etc.). For example, a speaker who organizes a conference can ask questions to the participants at the end of the presentation to know which topics they were most interested in and which subjects they want to get feedback on. At this point, the profile (gender, age range, educational status etc. of the participants who expressed their opinions) of the audience attending the conference can instantly be added to the evaluation, as well. In this way, he/she does not need to ask the user group about their gender, age, etc. In addition, if the user wants to access other information of the user group (education status, income status, etc.), he/she can include them in the report by paying additional TFB tokens. The organizer of the event publishes a special code during the event. As a result, only the participants of that event can make the evaluation.
Shopping: If they wish, users can convert TFB tokens earned through the data collection features on the mobile application into any currency via the cryptocurrency exchange. For users having difficulties in using the cryptocurrency exchange or who cannot make transactions due to lack of knowledge in the area, it is possible to buy products or services through their TFB application.
News: Instant news from contracted news sources is provided through the application, and users can win TFB awards by reading the news. The news reading statistics of users are followed, matched with their profiles, and evaluated in reporting processes.
Game: Users have the opportunity to win TFB tokens by ranking highly in games published on the application. Game scores are refreshed once every 24 hours. Those who rank among the top three are announced with their reference codes and the points they gained. The award amounts may vary depending on the game. Various games can be published on the platform based on agreements with game developers. .
Reference System
In the TrueFeedBack application, when the user brings a new member with the user reference code, he/she is rewarded with a certain amount of TFB tokens for each active member. In addition, the rewards he/she will gain through other features in the application increase depending on the number of references. For example, the number of advertisements that the user can click on to make a gain, the right to play games for free by ranking highly, and the number of news stories that he/she can read to win an award are equal to the number of references.
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